The Marigold Effect
Just like in marketing, a thriving garden doesn't happen by accident.
It requires strategy, patience, and consistent care.
Follow along as we document our garden's journey from seeds to full bloom to harvest,
mirroring the same intentional approach we bring to helping your business take root and flourish.
1/20/26
Day 1(ish):
The First Seeds
The real work started weeks before this moment.
I attended a seed swap to gather varieties, sorted, spreadsheeted and labeled everything, cleared out old seeds, and prepped my indoor growing station.
Just like a strong marketing foundation is built long before launch day, a successful garden begins with preparation you'll never see in the photos.
Full of Possibility
1/25/26
Day 5:
Six Tests (Not Sixty)
I used to order everything that looked promising.
One year I ordered eight new types of tomatoes, planted them in different beds than usual, AND tried a new fertilizer. By harvest time, I had no idea what actually worked. Too many variables, no clear answers, no idea what to keep for next year.
This year, I'm only trying six new varieties. The rest are proven performers in the same beds I know work. We'll test the soil, but only to strengthen what's needed. And I'll document everything. This way, I can actually measure what happens when I swap in something new.
It's the same discipline that separates effective marketing from chaos. Test one (at the most two) new things while keeping your foundation solid. You need that baseline to measure against.
The Discipline of Six
1/30/26
Day 5:
Stake It Early
I used to get so excited every time I spotted the first green shoot breaking through the soil. New campaign launched? Same rush. That tiny sprout felt like proof that something was working.
But growth can be deceptive. Sometimes a plant will shoot up fast, tall and impressive within weeks. Then one strong wind comes through and the whole thing topples over. It grew too quickly on weak, shallow roots. No structure underneath to support what was happening above ground.
Now when I see rapid growth, whether in the garden or in a campaign, I pause. I ask: what's supporting this? Have I staked it properly? Are the roots deep enough?
The most sustainable growth isn't always the fastest. It's the kind that's anchored in something solid. Built on good fundamentals, reinforced as it scales, and supported every step of the way.
